The Wine Spectator Greystone Restaurant: St. Helena
By Oniqueh Giles
The Wine Spectator Greystone Restaurant, located at the Culinary Institute of America, is one of the most well known restaurants in the Napa Valley. The name is where the persuasion begins—Wine Spectator is a well known wine enthusiast magazine in the United States. Although they have nothing to do with the restaurant now, having that name attached improves the image of the restaurant.
The location is exceedingly persuasive considering it is on the campus of one of locations of the CIA. People recognize the name and want to eat at the campus restaurant.
As you walk toward the entrance of the restaurant, you pass the terrace seating with bright red umbrellas and look over a vineyard. Past that, you just see the green mountains. On a nice sunny day it is persuasive to think you could eat looking out over a vineyard in the luxurious Napa Valley. Inside the doors you see a huge wine cellar with over 100 bottles of wine, which is great since we are in the Napa Valley. Straight ahead you can see right into a kitchen area where you can watch the chefs preparing meals.
This is one of the few extravagant restaurants where you can actually watch your food being made. Everyone from children, to food enthusiasts, to just people wanting to see something new want to be seated where they can watch the food be prepared, and Greystone provides that. People want to see students cooking more than anything because then they feel like they could be eating from the next big chef, or for kids, that it could be them someday.
Other than views into the kitchen Greystone has something else to offer: a romantic setting for two. With the dim lighting and tables made to sit two close to each other and in a more secluded area. At night while couples are waiting to be seated they can also sit next to the fire and drink a glass of wine. That romantic atmosphere is very persuasive to a couple that wants that special night out where they can feel alone but be at a great restaurant.
The most persuasive part of the Greystone restaurant is the food. The way the food is described on the menu makes it sound like the tastiest thing you could possibly ever eat. When the food is presented at your table it looks delicious; they have perfected the artistry of making each plate of food they make look amazing. On top of the food being delicious and looking delicious, they have an option for people who just want to try a little of everything.
Small bites and a glass of wine is one of the most sold options they have on their menu. The chef cooks up enough small appetizers for the people at the table, and you are able to five different types of things to explore. They also offer wine flights so you can sample different types of wine from all different wineries. Food and wine sampling isn’t all they offer though—they also offer olive oil samplings.
From the time you enter the restaurant to the time you leave, you are being persuaded that they are the best in the food and wine industry. From the continuity in design to the delicious tasting food they are the most persuasive large restaurant in the Napa Valley.